Mumbai, a Maximum City, a city which embrace everyone in it’s
chaotic culture. It has quite a lot of thing which always amuses me, one of
which is- Political Party Hoardings. An innovative idea devised by all
politician to praise them self, their leaders, wish them birthdays, celebrate
ganesh puja, any occasions... you will see a dirty looking rectangular/square
shaped huge banners and hoarding filled with numerous most ugly people you had
ever seen in your life. I am saying it is Mumbai’s idea to put a political
hoarding coz Mumbai is the first city I had seen putting it across. I have
grown in Jamshedpur and never saw anything like this; I did my engineering from
Aurangabad; it had some occasional banner only at the time of some election or
rally, and then I lived 1 year in Pune where again this was not that regular a culture. I also occasionally happened to travel places like Delhi, Kolkata,
Bangalore but again never saw 100s of banners/hoarding on roads showing every
tom, dick and harry belong to political parties of that respective locality and
yes, never miss the father figure poster of their high command/Boss who are
flowering blessing to all these ugly smiling faces in their banner.
It might have started in Mumbai, because Mumbai is Bollywood
hub and banners & hoarding been a quite integral part of this city. As a
Marketing person my idea of outdoor hoarding is Promoting something which
enhances it’s brand image to Audience which lives in that particular locality
and it always suppose to look glamorous and attractive. And then we see all
these political hoardings, literally from every parties ranging from largest to
smallest. The typical format of hoarding is—From top they show their top most
leader, the middle order shows regional/divisional leader and bottom are
colleagues and key or say strategic supporters and not to miss the bottom right
(sometimes it is also on top right corner), a Person with full fledged colgate
smile on their face... the sponsor of that hoarding. The Body Copy and Content
are usually – Welcome & Birthday Wishes of their leaders even if that
leader is not based out of that area. Its their way to show affection and
loyality to their leader. Their arrogance can be seen in hoarding when they put
for Ganesha Chaturthi, wehere lord itself shown with small picture and all
these morons with over sized dick headed images; and ugly ones, really ugly to
core. Some with bad beards, with dirty smiles and some try to show glow in face
and eyes by doing some photoshop which looks like someone made a desperate
effort to look good as they do in some cheap matrimonial service.
Now let me take you
through that how as a citizen what I feel, and I am sure the feelings will be
same across a lot of people for sure. My feel is to abuse; the moment I look at
them I just say or sometimes when I am around with some people, I Just think of
abusing them and I think aloud. Earlier I used to be bother seeing all this
ugly faces but now I look forward for it. In our typical day-today commuting
the moment you take out the car, you are never so sure how long its going to be
to reach anywhere you intended to reach. The surrounding scares you, everywhere
there is dust constructions, blockages, jams, repair and that too for ages. Its
been 10 years for me in Mumbai and stil I see that 4 km. Stretch of JVLR is
some of the other construction going on. Sometimes it takes 90 minutes to
travel just 10 k.m. From 8 a.m. – 10 p.m. you cant drive because of peak
traffics of vehincle and from 11 p.m. – 7 a.m. you can’t drive because of heavy
vehicle on your main highways. So, what I do- Visualise this- I am stuck in traffic, I see everywhere people stressed and tenses, I see this city getting uglier day by day and then I see at the same time a poster/banner/hoarding of some party and all those morons in that poster smiling (which looks like laughing out loud) as us. Telling us, it’s us who did this to your life. Even after paying tax, not doing anything illegal if this is what I deserve it creates huge anger inside me and I just want to vent off. So what I do- I abuse, abuse as dirty as I can. If I am in alone in car, I look at all the ugly faces in the poster- I abuse loud and I feel much better. It doesn’t make any sense but so does plenty of things happening around also doesn’t make any sense. I am not superstition but would like to believe, if abuse like this affects them I will be more than happy to achieve that sadistic pleasure to curse & abuse them more. Practice it, it really helps you to remove stress and anger.
Lastly, I thanks for putting their Ugly Faced Hoardings, coz
it gives my Abuse a Face an identity a target to try my dart.
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